Pet Insurance

Server Side

🌐 Endpoint: https://api.myadoptimizer.com/api/MAOListingsServerAPI

⚙ HttpMethod: GET

📑 Response Format: JSON

🤖Try it out with swagger

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Generic Query String Parameters

• LandingPageToken: This Token will be provided by your account manager

• Device: Desktop or Mobile. Some 3rd Party AdNetworks or Private Exchange Campaigns might require this value to be provided when using Server Side integration

• ClientIP: This is the user’s IP

• CurrentURL: Optional, the URL where listings will be displayed

• SourceID: Optional, tracking variable

• ExtClickID: Optional, tracking variable

Note

This tracking variables requires special integration. You need to append it to the destURL property from the results returned by API call.

• UserAgent: Optional, Mozilla/() ()
• CustomVar1: Optional, tracking variable (Max length - 75)
• CustomVar2: Optional, tracking variable (Max length - 75)
• CustomVar3: Optional, tracking variable (Max length - 75)
• CustomVar4: Optional, tracking variable (Max length - 75)
• CustomVar5: Optional, tracking variable (Max length - 75)

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Specific Query String Parameters for Pet Insurance

Params Names	Data Type	Allowed Values
Age*	integer	1-99
InsuredStatus*	string	Yes, No
MediaChannel*	string	Social, Facebook, Native, Email, Display, SEM, SEO, SMS, Push, Affiliate, ChannelA, ChannelB, ChannelC, ChannelD, ChannelE
Precondition*	string	Yes, No
Pet Type*	string	Dog, Cat
Sex*	string	Male, Female
State*	string	2 char US code (Uppercase)
ZipCode*	string	5 char US zip code

*Case Sensitive

±PII Fields - These values are not constraints and will not be evaluated by MAO

API Response

• destURL: This is the Click URL. Please use the value from this field when a click is triggered.

• impressionUrl: In the event that you are not planning to render all listings returned by this API you need to use this trigger. This is a call back URL to track live impressions. If a listing is displayed in your result set, please trigger the impressionUrl of that listing.

• displayUrl: This is the value from “Display URL” in the Campaign Ad Copy.

• trackingURL: This is a Image Pixel to track leads or form submits from Clicks. This is optional to implement, but it is used to provide traceability from a click to a lead submit.

• revenue: Actual payout per click based on bid modifiers.

• baseRevenue: Base bid per click. It’ll vary based on bid modifiers.

• bidModifierLog: The log that shows how the baseRevenue bid was modified.

• advertiserName: The name of the advertiser - The ID of the advertiser.

• campaignPhoneNumber: A unique phone number assigned to the campaign to track and measure calls.

• callToAction: Text displayed on a clickable button or element, encouraging users to initiate a phone call.

• ctaLabel: New Specifies the text displayed on the call-to-action button.

• adResultCallStatusID: An ID representing the campaign’s call status, where:

ID	Status	Allows calls
1	Click To Call is Active	TRUE
8	Campaign is out of schedule	FALSE
13	Click to Call Monthly Cap Reached	FALSE
14	Click to Call Daily Cap reached	FALSE
15	Click to Call is Off	FALSE
16	Campaign is off	FALSE

Note

When the campaign is inactive, the following message is broadcast: I’m sorry, but our campaign is currently inactive. Please try again later

Example response:

{
   "searchResultId": "3e9c9fa9-bfb7-47bd-8221-d2d111ebde38",
   "duration": 595,
   "items": [
       {
           "itemId": "159",
           "brandName": "PetInsurance",
           "networkSort": 1,
           "requestDuration": 374,
           "sourceID": null,
           "extClickID": null,
           "advertiserId": "53",
           "advertiserName": "ePowerClick - 1051",
           "displayName": "Save time. Save paperwork. Save Dollars.",
           "headline": "Pet Insurance made simple. And so affordable.",
           "blurbs": [
               "Protect your furry friends with affordable pet insurance.",
               "Get peace of mind for your pet's health needs.",
               "Click for a quote today and ensure your pet's safety!"
           ],
           "imageUrl": "https://cdn.myadoptimizer.com/maojsfiles/images/LogoAdvertiser_000000_20f8cac8-121a-4d17-9a26-24d744b8b75b.JPG",
           "displayURL": "http://www.google.com"
           "destUrl": "https://api.myadoptimizer.com/api/MAOHttpRedirect?src=https://www.esurance.com/&LandingPageID=16&EventID=3e9c9fa9-bfb7-47bd-8221-d2d111ebde38&AdNetworkAPIID=16&cpc=11.27&Brand=esurance&Title=Save time. Save paperwork. Save Dollars.&CB=2mh319GLuFmMowM78sQmQw==&M=RatzBRmIdXToBqVWXvRlmw==&Weight=11.27&BidModifiers=50.00&NetworkAdID=159&SourceID=&LandingPageURL=",
           "impressionUrl": "https://api.myadoptimizer.com/api/MAOSaveResults?LandingPageID=26&AdNetworkAPIID=29&EventID=ae9540ce-7f31-405e-b21c-f11e7a2168b8&AdCampaignID=311&RequestTypeID=4",
           "revenue": 11.27,
           "baseRevenue" : 7.51,
           "bidModifierLog": [
             "States: CA - Value: -10.00%",
             "Tuesday: 14:18 - Value: 10.00%"
           ],
           "weight": 11.27,
           "statusId": 1,
           "trackingURL": "https://api.myadoptizer.com/api/MAOLeadTracking?AdNetworkAPIID=27&LandingPageID=24&EventID=8b448cc4-da0b-4f70-b180-c0c883282a49&IP=128.1.1.1&AdCampaignID=168",
           "campaignPhoneNumber": "+11234567890",
           "callToAction": "Call Now",
           "adResultCallStatusID": 1,
           "ctaLabel": "Request Info"
      }
]
}

External Ad Networks Setup Optional

To integrate the following Ad Networks, MAO will need the following values.

Caution

Please provide YOUR publisher source values for each ad network below.

Media Alpha

• api_token
• placement_id

Transparent.ly

• pubcampaignId

Clicks.NET

• Affcamid
• Key

Quinstreet

• Src