Education

Client Side

Setup

MyAdOptimizer.com will provide a Javascript snippet back to you to add to your new Thank You page as follows:

<script src="https://cdn.myadoptimizer.com/maojsfiles/landingpagesjs/{{LandingPageToken}}.js"></script>

LandingPageToken: Token that will be provided by your account manager
Div Element: Aggregated results will be rendered automatically once the thank you page loads on the user browser. An HTML DIV element with ID=“target” must be created in the Thank-You page as results will be rendered inside that element.
Default CSS Theme: MyAdOptimizer provides a default CSS; however, if you wish to change it and create your own to match your landing page theme, please contact your account manager
Device Type (Desktop or Mobile): This is automatically inferred when using Client Side (JavaScript) integration

To ensure that each ad network gets the parameter values they require we ask that you setup a new Thank You page and pass the below parameters in the query string. The aggregated results will be rendered once they Thank You page loads on the user’s browser.

Generic Query String Parameters

SourceID: Optional, tracking variable
ExtClickID: Optional, tracking variable

CustomVar1: Optional, tracking variable (Max length - 75)
CustomVar2: Optional, tracking variable (Max length - 75)
CustomVar3: Optional, tracking variable (Max length - 75)
CustomVar4: Optional, tracking variable (Max length - 75)
CustomVar5: Optional, tracking variable (Max length - 75)

Specific Query String Parameters for Education

Prams Name	Data type	Allowed Values
ZipCode	string
State*	string	2 char US code (Uppercase)
AdPlacement*	string	ICF, No Matches, After Matches, API, High School, Ad Unit, Organic Exit Pop, Paid Search Exit Pop Program Listings - Widget, Program Listings - Static
AreaOfStudy*	String	Arts / Design / Fashion, Bootcamp, Business, Communication & Multimedia, Computers & IT, Cosmetology & Beauty, Criminal Justice & Law Enforcement, Culinary Arts & Hospitality, Education & Teaching, General Studies / Undecided, Health & Medical / Nursing, Legal Professions, Massage Therapy & Healing Arts, Political Science, Psychology & Social Work, Religious Studies, Sciences, Trades & Careers, Counseling, ANY
Concentration*	string	Arts / Design / Fashion	Design & Visual Communications, Fashion/Apparel Design, Film and Theater, Graphic Design, Industrial Design, Interior Design, Photography, Visual Arts, ANY
		Bootcamp	Data Analytics, Cyber Security, Coding, Software Engineering, General boot camp programs, Project Management, FinTech, Digital Marketing, UI-UX, Web Development, Scrum Master, Cloud Developer, ANY
		Business	Accounting & Related Services, Administrative & Secretarial Services, Business Communications, E-Commerce/Business, Economics, Entrepreneurship & Small Business, Fashion and Apparel, Finance, General Business, Green & Sustainable Management, Hospitality & Restaurants, Human Resources, Information Systems Management, International, Business, Management, Marketing, Property Management / Real Estate, Public & Non-Profit Administration, Public Relations, Retail & Sales, Supply Chain Management, Business Administration, Business Analytics, Business Intelligence, Organizational Leadership, Project Management, Taxation, ANY
		Communication & Multimedia	Advertising, Animation & Video Graphics, Commercial & Advertising Art, Computer Media Applications, Design & Visual Communications, Film/Video & Cinematography, Graphic Design, Intermedia/Multimedia, Photography, Recording Arts Technology, Web Design, ANY
		Computers & IT	Computer Science, Computer Support Services, Computer Systems Security, Networking, Software Development, Systems Administration, Telecommunications, Web Design and Internet, Analytics & Data Science, Engineering, Information & Library Sciences, Information Technology/Systems, Product Manager, ANY
		Cosmetology & Beauty	Barbering/Barber, Cosmetology/Cosmetologist, Esthetician & Skin Care, Hair Styling & Hair Design, Make-Up Artist/Specialist, Manicurist/Nail Specialist, ANY
		Criminal Justice & Law Enforcement	Correctional Officer (Prison Officer), Criminal Justice & Law Enforcement/Police, Fire Science, Forensics/Crime Scene Investigation, Homeland Security, Security Services, Criminal Justice, Criminology, ANY
		Culinary Arts & Hospitality	Baking and Pastry Arts, Culinary Arts, Food Services, Hospitality Management, Restaurant & Food Services, Tourism & Travel Management, ANY
		Education & Teaching	Administration & Leadership, Curriculum and Instruction, Early Childhood Education, Education and Teaching, General Education, Secondary Education, Educational Technology, Elementary Education, Music Education, Reading & Literacy, Special Education, Teaching, ANY
		General Studies / Undecided	General Studies, History, Liberal Arts, Undecided, Writing, English, Foreign Languages, Sign Language, Philosophy, ANY
		Health & Medical / Nursing	Alternative Medicine/Healing Arts, Bachelors of Nursing (BSN), Dental Assisting, Dental Hygienist, Diagnostic & Treatment Technician, General Nursing, Gerontology, Global Health, Health Information Technology/Records, Healthcare Administration, Human Services/Social Work, Medical Assistant, Medical Insurance Biller/Coder, Medical Office Assistant, Medical Transcriptionist, Nursing - DNP, Nursing - Licensed Practical/Vocational Nurse Training (Certificate), Nursing - MSN, Nursing - Registered Nurse (AAS), Nursing - RN to BSN, Nursing Assistant (CNA), Personal Training / Nutrition, Pharmacy Technician/Assistant, Phlebotomy / Clinical Medical Lab. Technician, Physical Therapy & Rehabilitation, Psychology, Surgical Technologist, Ultrasound Technician, Veterinary Medicine, X-Ray/Radiologic Technician, Emergency Management, Nurse Education, Nurse Practitioner (RN Required), Public Health, Speech Pathology/Therapy, Entry-Level Healthcare Programs, Telehealth, Optical, Pediatrics, Plastic Surgery, Toxicology / Pharmacology, ANY
		Legal Professions	Court Reporting, Juris Doctor, Legal Administrative Assistant, Legal Assistant/Paralegal, Legal Studies, ANY
		Massage Therapy & Healing Arts	Healing Arts & Alternative Medicine, Massage Therapy, ANY
		Political Science	Political Science, ANY
		Psychology & Social Work	Business & Organizational Psychology, Clinical Psychology, Counseling Psychology, Forensic Psychology/Crime Scene Investigator, General Psychology, Human Services/Social Work, Sport Psychology, Behavioral Psychology, Child Psychology, Educational Psychology, ANY
		Religious Studies	Christian Studies, Ministry, Religious Studies, Theology, ANY
		Sciences	Anthropology, Biochemistry, Biology, Botany / Horticulture, Chemistry, Environmental Science / Ecology, General Sciences, Genetics, Marine Biology, Mathematics, Neurology / Physiology, Physics, Planetary / Astrology, Research, Zoologist
		Trades & Careers	Aircraft Maintenance, Auto Mechanic, Autobody Repair, Aviation, CAD Drafting and Design, Computer Installation & Repair, Computer Systems Technology, Construction Management, Electrician, Engineering Technology/Technicians, HVAC, Laboratory Technician, Plumbing Technology/Plumber, Telecommunications Technology, Truck Driving, Welding Technology/Welder, ANY
		Counseling	Addictions & Recovery, Counseling, Family Counseling, Mental Health Counseling, School Counseling, ANY
		ANY	ANY
DegreeLevel*	string	CERTIFICATE, ASSOCIATES, BACHELORS, MASTERS, DOCTORATE
HighSchoolGradYear	string	2023+, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004, 2003, 2002, 2001, 1990
HighestEducationLevel*	string	STILL_IN_HIGH_SCHOOL, NO_HIGH_SCHOOL_OR_GED, HIGH_SCHOOL, SOME_COLLEGE, ASSOCIATES_DEGREE, BACHELORS_DEGREE, MASTERS_DEGREE, DOCTORAL_DEGREE, GED
LearningPreference*	string	CAMPUS, ONLINE, HYBRID, ANY
LikelihoodToEnroll*	string	NOT_LIKELY, SOMEWHAT_LIKELY, VERY_LIKELY
MediaChannel*	string	Social, Facebook, Native, Email, Display, SEM, SEO, SMS, Push, Affiliate, ChannelA, ChannelB, ChannelC, ChannelD, ChannelE
MilitaryStatus*	string	true, false, null
RNDegree*	string	true, false, null
StartDate*	string	LESS_THAN_1_MONTH, 1_TO_3_MONTHS, 3_TO_6_MONTHS, 6_TO_12_MONTHS, OVER_12_MONTHS
USCitizen*	string	true, false, null
Accreditations*	string	Regionally Accredited, Nationally Accredited, Cacrep Accredited, Mpcac Accredited, AACSB Accredited, AAPC Accredited, ABA Accredited, ABET Accredited, ABHES Accredited, ACBSP Accredited, ACCET Accredited, ACCJC Accredited, ACCSC Accredited, ACEN Accredited, ACEND Accredited, ACICS Accredited, ACOTE Accredited, ACPSP Accredited, AHIMA Accredited, APA Accredited, ARC-PA, Accredited ARRT Accredited, ASHA Accredited, CAAHEP Accredited, CAHIIM Accredited, CAHME Accredited, CCNE Accredited, CEPH Accredited, COAMFTE Accredited, COE Accredited, CSWE Accredited, DEAC Accredited, HLC Accredited, IACBE Accredited, Institutionally Accredited, MSCHE Accredited, NAACLS Accredited, NASAC Accredited, NASP Accredited, NASPAA Accredited, NAVTA Accredited, NEASC Accredited, NECHE Accredited, NLNAC Accredited, NWCCU Accredited, SACSCOC Accredited, SACSOC Accredited, WSCUC Accredited, CAEP Accredited, CACREP Adherence
ProgramLength*	string	1 Year Program, 2 Year Program, 18 Month Program, Accelerated, Advanced Standig Option
ProgramRequirements*	string	NO GRE, NO GMAT, NO APPLICATION FEE
FName ±	string
LName ±	string
Email ±	string
Phone ±	string
Address ±	string
City ±	string

*Case Sensitive

** Program Ad Copy Allowed Values

±PII Fields

LocalStorage Integration

In order to use LocalStorage instead Querystring, set up the parameters names & values stated above by adding them using a MAO JS function called setMAOLocalStorageValue. This method expects a key/value pair.

The function setMAOLocalStorageValue need two paramets

Property name & Property value

For example:

/*
@param{string} sParam - Property Name
@param{*} sValue - Property Value
*/
setMAOLocalStorageValue('State', CA);
setMAOLocalStorageValue('ZipCode', 90291);
// Output: Added value succesfully

Once you have set up all parameters values, you need to invoke the function initMAO to render all campaigns.

initMAO function need two parameters

Target HTML ID & Render mode For Example:

//HTML Structure
<div id="target"> Rendered campaings ... </div>

/*
@param{string} TargetHtmlControlID
@param{number} GlobalRenderMode (1- Live , 2- Test)
*/
InitMAO('target', 1);

Click to call RenderMode 3

Callback properties

CampaignPhoneNumber: New A unique phone number assigned to the campaign to track and measure calls.
CallToAction: New Text displayed on a clickable button or element, encouraging users to initiate a phone call.
AdResultCallStatusID: New An ID representing the campaign’s call status, where:

ID	Status	Allows calls
1	Click To Call is Active	TRUE
8	Campaign is out of schedule	FALSE
13	Click to Call Monthly Cap Reached	FALSE
14	Click to Call Daily Cap reached	FALSE
15	Click to Call is Off	FALSE
16	Campaign is off	FALSE

Example Callback

{
    "advertiserId": "100",
    "AdvertiserName": "Advertiser Name 01 - 100",
    "AdNetworkAPIID": 76,
    "Title": "Fixed Mortgage Rates from 5.7 rate 6.1 Apr",
    "AdCopyVersion": 1,
    "Description": "FHA, VA, 30 Year Fixed, 15 Year Fixed <br /> Cash Out and Home Equity Options <br /> View Rates & Payments <br /> Calculate Home Equity Payments",
    "CPC": 15.75,
    "BaseCPC": 15,
    "Logo": "https://cdn.myadoptimizer.com/maojsfiles/images/LogoAdvertiser_000000_00000000-0000-0000-0000-000000000000.jpg",
    "BrandName": "Advertiser Name 01",
    "NetworkSort": 1,
    "NetworkAdID": "1284",
    "DisplayUrl": "Advertiser Name 01.com/MortgageRates",
    "PayLoad": "",
    "Weight": 15.75,
    "CB": "XXXXXXXXXXXXXXXXXXXXXXX",
    "M": "XXXXXXXXXXXXXXXXXXXXXXX",
    "BidModifierPercentange": 5,
    "BidFloor": 0,
    "RequestDuration": 539,
    "AdResultLogStatusId": 1,
    "AdNetworkName": "MAO Open Exchange",
    "SourceID": "",
    "ExtClickId": "",
    "ExtSearchID": "",
    "LandingPageURL": "ThankYouDemo.html",
    "bidModDescription": [
        "Consumer Credit: Excellent - Value: 5%"
    ],
    "CustomVar1": "",
    "CustomVar2": "",
    "CustomVar3": "",
    "CustomVar4": "",
    "CustomVar5": "",
    "DailyFilledRate": 0,
    "CampaignDailyCap": 1500,
    "CampaignPhoneNumber": "+11234567890",
    "CallToAction": "Call Now",
    "AdResultCallStatusID": 1,
    "DestinationURL": "https://maofunctionstest.azurewebsites.net/api/MAOHttpRedirect?src=https%3A%2F%2Fwww.Advertiser Name 01.com%2Fmortgagerates%3Futm_source%3Ddirectbidder1284&LandingPageID=10&EventID=XXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXXXXXX&AdNetworkAPIID=76&cpc=15.75&Brand=Advertiser Name 01&Title=Fixed Mortgage Rates from 5.7 rate 6.1 Apr&CB=XXXXXXXXXXXXXXXXXXXXXXX&M=XXXXXXXXXXXXXXXXXXXXXXX&Weight=15.75&BidModifiers=5&NetworkAdID=1284&SourceID=&LandingPageURL=ThankYouDemo.html&AdId=100&AdCopyVersion=1&CustomVar1=&CustomVar2=&CustomVar3=&CustomVar4=&CustomVar5=",
    "findIndex": 0
}

External Ad Networks Setup Optional

To integrate the following Ad Networks, MAO will need the following values.

Media Alpha

api_token
placement_id

Transparent.ly

pubcampaignId

Clicks.NET

Affcamid
Key

Quinstreet

Src